Walter Karl Gets Internet Membership Files

Share this content:
Walter Karl, a Donnelley Marketing Company, Pearl River, NY, announced its appointment yesterday as list manager for two new-to-market files.

The Savings Register list has 6 million members who opted in to receive a daily e-mail containing information and offers for shopping online. Members are mostly women ages 36 to 65 with an average household income of $40,000. The average purchase is $10.

The Recipe 4 Living list contains 4 million members of this Internet recipe club. The file is 70 percent female with an average age of 40 and an average household income of $50,000. The average purchase is $10.

Selections on both files include age, gender, telephone number and monthly hotline. Each file has a base price of $85/M.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above