Walter Karl Gains Maternity File

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Walter Karl, Pearl River, NY, a Donnelley Marketing and infoUSA company, said yesterday that it was selected as list manager for the Litlut.com Maternity Outlet file.


The file has 100,000 last-12-month buyers who are expectant and new parents and who purchase baby products such as car seats, strollers, high chairs, furniture and apparel. They are 95 percent female with an average age range of 30-40, household income of $55,000-plus and purchases ranging from $30-$300.


The file is selectable by geography, recency, gender, credit card, due date and date of birth. Base price is $115/M.


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