Walter Karl Debuts Small Business E-Mail File

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Walter Karl Interactive, Pearl River, NY, a division of Donnelley Marketing, said yesterday that it was named list manager for the new-to-market The Small Business Review Online Newsletter e-mail list from Prism Business Media (formerly Primedia Business Magazines and Media).

The file has 450,000 e-mail addresses of small business owners who subscribe to the Small Business Review online. The newsletter covers topics geared toward helping small businesses succeed including information on products and services.

Selections on the list include geography, employee size, job title, sales volume and standard industry classification codes. The base price is $265/M.

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