Walter Karl Debuts ShopSimon Direct

Share this content:
Walter Karl, Pearl River, NY, launched the ShopSimon Direct file of more than 2.3 million consumers who are members of the ShopSimon loyalty club.


ShopSimon is a rewards program with 200 participating Simon retail shopping malls across the United States. Members submit receipts from purchases to earn points redeemable at retail locations.


ShopSimon members spend an average of $76 a month at the mall.


Selects on the file include geography and recency as well as purchase categories such as apparel, books, children's products, collectibles, computer products, electronics, health/beauty, hobbies/crafts, home furnishings/housewares, jewelry, music/videos, sporting goods/equipment and travel/luggage.


The file also has 173,700 opt-in e-mail addresses.


The base price on the file is $85/M. Walter Karl recommends it for store traffic generation and offers of apparel, children's products, books, housewares, financial, health, gifts, gourmet food, cooking accessories, gardening and others.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here