Walter Karl Debuts Prospecting Service

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Walter Karl, a Donnelley Marketing Company, Pearl River, NY, announced the availability yesterday of Customized Prospect Finder, a service designed to locate qualified prospects for direct marketers.

To use Customized Prospect Finder, mailers supply Walter Karl with their customer file, which is profiled against either the firm's Consumer DQI3 Database of 200 million individuals with 74 demographics or the Business Database of 12 million businesses and 75 business demographics.

Clients receive a report containing recommendations and counts for prospects identified. A Walter Karl product specialist will review the report with mailers.

The company is offering a free test of 25,000 names for a limited time. More information can be obtained from Lori Colantuono at 845/732-7089 or


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