Walter Karl Debuts Lifestyle Database

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Walter Karl, Pearl River, NY, a Donnelley Marketing and infoUSA company, said yesterday that it is offering the new-to-market Lifestyle Dimensions Master File of 45 million buyers.

This multi-sourced file combines transactional purchase data with lifestyle demographic enhancements.

Selections on this database include geography, telephone number, credit card, age, income, presence of children, homeowners, donors and marital status. Lifestyle selects include avid readers, campers/hikers, creative crafters, extreme sports, fashion finders, gamblers/gamers, gift givers, handymen, movie buffs, photography enthusiasts, self-improvement and travelers.

The base price is $80/M.

This database also can be used for enhancement or modeling of catalogers' and retailers' house files.


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