Walter Karl Debuts Infomercial, Telemarketing Buyer Files

Share this content:
Walter Karl, a Donnelley Company, Pearl River, NY, announced its management yesterday of five new-to-market infomercial and telemarketing files totaling more than 3.3 million last-12-month buyers.


The California Weight Loss System file has 500,000 infomercial buyers of this weight-loss program for $49.99. The file is 80 percent female with an average age of 35 and average household income of $40,000.


The Carb Blocker file has 300,000 infomercial buyers of this weight-loss program for $49.95. The file is 80 percent female with an average age of 40 and average household income of $45,000.


The Hillcrest Marketing Health & Beauty Product Buyers file has 684,000 infomercial buyers of such products. The file is 90 percent female with an age range of 25-55 and average household income of $45,000.


The My Beautiful Body file has 908,700 infomercial buyers of the Bun & Thigh Rocker exercise machine for a minimum of $199. The file is 95 percent female with an average age of 35 and average household income of $45,000.


The Best Buy Telecomm file contains 962,700 last-12-month respondents to a telephone solicitation of telecommunications products such as pagers, telephones and answering machines. The file is 60 percent male with an average age of 40 and average household income of $50,000.


Selections on these files include geography, recency, gender, credit card buyers and telephone numbers. Base prices are $90-100/M.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here