Walter Karl Debuts HSN List

Share this content:
Walter Karl, a Donnelley company, Pearl River, NY, announced its management yesterday of the new-to-market Home Shopping Network list of more than 3.5 million 12-24 month buyers.


The Home Shopping Network file consists of television home shoppers who purchased a variety of items. The file is 78 percent female with an average purchase of $85. Buyers have an average age of 45 and an average income of $64,000.


This rolling 12-month file is updated and enhanced with demographic and lifestyle data monthly and also updated with National Change of Address.


Selects include geography, gender, recency, dollar, multi-buyers, mail-order buyers, credit card, product category, age, income and presence of children. The base price is $85/M.


There are also 170,000 Internet buyers available on the file. They purchased from HSN's Web site, www.hsn.com.


The base price for Internet buyers at postal address is $96/M.


There are 1 million opt-in e-mail addresses on the file as well.


Walter Karl recommends the file for offers of apparel, jewelry, collectibles, home products, diet, beauty, credit cards, self-improvement, publishing, electronics, fundraising, sweeps and others.


Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here