Walter Karl Debuts 4 Consumer Files

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Walter Karl, a Donnelley company, Pearl River, NY, announced yesterday the debut of four new-to-market consumer files totaling more than 2.8 million names.

The Magazine Madness file contains 45,000 monthly hotline buyers of magazine subscriptions via telemarketing offers. The average age on the file is 35 to 40, and the average income is $45,000. The base price is $90/M.

The Reputation Repairman file has more than 1.6 million consumers who have taken steps to resolve credit problems. The file has a 50/50 gender split, and the average person on it has a credit limit of $500-$1,000 with fees of $89-$145. The base price is $90/M.

The Protect Yourself file consists of more than 633,000 individuals who purchased plans on credit accounts through a telemarketing offer. The file has a 50/50 gender split and an average purchase of $145-$225. The base price is $85/M.

The U.S. Security file is made up of 534,000 buyers of asset protection via telemarketing or direct mail. The file has a 50/50 gender split, and an average purchase of $145-$225. The base price is $85/M.

Telephone numbers are available on each of the four files for $250/M.

Walter Karl recommends these files for offers including sweepstakes, contests, general merchandise, publishing, credit cards, fundraising, insurance and low-end jewelry.


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