Walter Karl Debuts 3 Infomercial Files

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Walter Karl, a Donnelley Marketing Co., Pearl River, NY, announced yesterday its management of three new-to-market infomercial lists.

The Fit for Life Database contains 1.3 million infomercial buyers of health, fitness, diet and beauty products such as diet pills, beauty creams, exercise equipment, nutritional supplements and herbal products. The file is 65 percent female with an age range of 25-50 and an average income range of $35,000-$75,000.

The Prime Time Buyers file has 657,800 infomercial buyers of beauty products, travel club memberships, outdoor furniture, fitness equipment, hunting gear, fishing tackle and exercise videos. The file is 52 percent male with an age range of 25-60 and average income range of $25,000-$75,000.

The DietRight list consists of 112,000 infomercial buyers of diet supplements. The file is 65 percent female with an age range of 25-55 and average income range of $35,000-$75,000.

Selections on these files include geography, recency, age and income. Each file has a base price of $90/M.


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