Walter Karl Adds Ziff Davis Files

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Walter Karl, Pearl River, NY, a Donnelley Marketing and infoUSA company, said yesterday that it was named list manager for the new-to-market Ziff Davis Media Internet Newsletter postal and e-mail files.


The Ziff Davis Internet Consumer Newsletter postal file has 623,400 names and a base price of $200/M for tech offers and $125/M for non-tech offers. The corresponding e-mail list has 240,500 names and a base price of $200/M.


Consumer files are selectable by geography, gender, income, age, presence of children, lifestyle categories and newsletter topic. Ziff Davis' consumer newsletter titles include ExtremeTech, PCmag.com and Syncmag.com.


The Ziff Davis Internet Enterprise/Business to Business Newsletter postal file has 520,700 names and a base price of $200/M for tech offers and $125/M for non-tech offers. The corresponding e-mail list has 785,500 names and a base price of $200/M.


BTB files are selectable by geography, job title, job function, sales volume, employee size, industry and newsletter topic. Ziff Davis' BTB newsletter titles include Baselinemag.com, Channel Insider, CIOInsight.com, eWeek.com, What's New Now, eSeminars, Enterprise, Linux, Developers, Infrastructure and Industry Center.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters

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