Wal-Mart example reflects potential conflicts of interest in online classifieds

Share this content:
Despite the fact that they’ve been around for what seems like forever in the world of Internet marketing, online classifieds are having a moment, as DMNews reports in this week’s news analysis.

However, the quick syndication of content enabled by Web 2.0 that’s driving many of the new deals in this space has the potential to also produce some conflicts of interest. This could become more apparent as the number of deals proliferate, lessening the control some publishers have over where their ads wind up.

For example, last week the Arkansas Democrat-Gazette reported that Wal-Mart Stores has removed links between the paper and the retailer’s classified advertising listings on its Web site. The newspaper’s management decided the unique content of the paper's classified advertisements would be compromised by allowing Wal-Mart to use it.

Wal-Mart’s classifieds listings is powered by Oodle.com, which the article says uses a standard programming protocol to seek permission rights for searches and indexing of classified advertisements.

-Chantal Todé

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above