Vivendi Buys Online Gaming Company Uproar for $140M

Share this content:
Flipside, a subsidiary of Vivendi Universal, Paris, yesterday acquired online gaming company Uproar Inc., New York, for $140 million.


The deal is expected to close by March 31. Flipside agreed to pay $3 per share for outstanding Uproar stock.


The combined company is expected to produce $70 million in revenue this year, according to Uproar. Using Media Metrix data, Uproar estimated that the combined entity would have had a total audience of 14.7 million unique users in December 2000.


The companies will deliver more than 1 billion advertising impressions per month combined, Uproar said.


Uproar suffered financial setbacks last year. Its stock price fell from $35 a share in March to a low of 75 cents per share on Dec. 28. Uproar's stock traded at approximately $3 late yesterday afternoon, up from $2 at the previous day's close.


Uproar's entertainment properties include Family Feud, Trivia Blitz and 13 international Web sites. It operates several sites that generate revenue through advertising, including uproar.com, amused.com and iwin.com.
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

We recently were named B2B Magazine's Direct Marketing Agency of the Year, and with good reason: We make real, measureable, positive change happen for our clients. A full-service agency founded in 1974, Bader Rutter expertly helps you get the right message to the right audience at the right time through the right channels. As we engage our clients' audiences along their journey, direct marketing (email, direct mail, phone, SMS) and behavioral marketing (SEM, retargeting, contextual) channels deliver information relevant to the needs of each stage. We are experts at implementing and leveraging marketing technologies such as CRM and marketing automation in order to synchronize sales and marketing communications. Our team of architects and activators plan, execute, measure and adjust in real time to ensure the strategy is working as needed and change things if it's not.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here