Vivendi Buys Online Gaming Company Uproar for $140M

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Flipside, a subsidiary of Vivendi Universal, Paris, yesterday acquired online gaming company Uproar Inc., New York, for $140 million.

The deal is expected to close by March 31. Flipside agreed to pay $3 per share for outstanding Uproar stock.

The combined company is expected to produce $70 million in revenue this year, according to Uproar. Using Media Metrix data, Uproar estimated that the combined entity would have had a total audience of 14.7 million unique users in December 2000.

The companies will deliver more than 1 billion advertising impressions per month combined, Uproar said.

Uproar suffered financial setbacks last year. Its stock price fell from $35 a share in March to a low of 75 cents per share on Dec. 28. Uproar's stock traded at approximately $3 late yesterday afternoon, up from $2 at the previous day's close.

Uproar's entertainment properties include Family Feud, Trivia Blitz and 13 international Web sites. It operates several sites that generate revenue through advertising, including, and

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