VirtualBank Passes the Ball to Dan Marino With Bank Launch

Share this content:
VirtualBank, a 1-year-old online bank, last week tapped retired National Football League quarterback Dan Marino to start MarinoVirtualBank, a full-service online bank targeted to affluent consumers.

MarinoVirtualBank provides consumers with checking, savings, money market and IRA accounts; CDs; credit cards; and auto, mortgage and personal loans. The bank, modeled after its parent company, divides its business between private banking and wealth management services for individuals with $2 million to $5 million in assets under management. It also offers full-service banking for consumers earning an annual income of at least $70,000.

"Marino has contacts with a network of high-net-worth individuals such as athletes and local business affiliates. He will also grab a lot of consumers through his large fan base," said Courtney McCashland, executive vice president and chief marketing officer at VirtualBank, Palm Beach Gardens, FL. She said the bank chose to partner with Marino because he was one of its initial investors.

MarinoVirtualBank is marketing itself primarily through public relations and word of mouth to Marino's network of colleagues, McCashland said. However, the company plans to start offline and online marketing campaigns in the future. She declined to be specific about potential marketing strategies.

Marino will donate 100 percent of his share of the bank proceeds to personal charities, including The Dan Marino Foundation, which supports integrated treatment programs for children with chronic illnesses and developmental disabilities.

VirtualBank markets its flagship services through private-label programs in which the company provides inhouse financial portals for corporations and through affiliate online marketing campaigns with Web sites targeting its core demographic.

"Through our private-label program, we target corporations that have a relatively affluent work force," McCashland said.

VirtualBank has roughly $2.8 billion under management through its wealth management business, while its full-service consumer banking business has accrued roughly $300 million. In addition to its national online presence, the company has retail locations in Palm Beach Gardens and Rockville, MD.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above