Virgin's Sir Richard Branson to Keynote DMA06

Share this content:
The Direct Marketing Association announced yesterday that Richard Branson, founder and chairman of the Virgin Group, will be the opening keynote speaker at DMA06, which will take place in San Francisco's Moscone Convention Center October 14-18.

"Sir Richard's brilliant marketing strategies have resulted in one of today's most legendary success stories," John A. Greco, Jr., president/CEO, DMA, said in a statement. "The success of his billion-dollar empire, which began as a direct mail retailer, is illustrative of how a multichannel marketing strategy is essential to achieving results-driven business goals."

Mr. Branson has expanded the interests of the Virgin Group into an international "Megastore" that includes music, air travel, mobile, financial, retail, music, Internet, drinks, rail, resorts and leisure, through some 200 companies in more than 30 countries.

Mr. Branson founded Virgin as a mail-order record retailer in 1970 and shortly thereafter opened a record shop on London's Oxford Street.

In 1994, Mr. Branson formed Virgin Atlantic Airways.

Today, the airline is the second largest British long-haul international airline and operates a fleet of Boeing 747 and Airbus A340 aircraft to New York, Miami, Boston, Los Angeles, Orlando, San Francisco, Hong Kong, Johannesburg, Tokyo, Las Vegas, Delhi, Lagos, Port Harcourt, Shanghai, and the Caribbean.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above