Virgin Megastore

Share this content:

New standalone Web site launches

Approach: Virgin Megastore tapped Baker & Taylor to design a new VirginMega.com Web site. The site features blogs, streaming video, news feeds and information on in-store events, as well as a MegaBoutiques page where products are grouped by theme. The Thanksgiving week launch was promoted with in-store signage, flyers, radio/TV ads and e-mail blasts to Virgin's loyalty club members.

Results: In its first week, the site's results “far exceeded our expectations,” says Kevin Milligan, VP of product, Virgin Entertainment Group, North America, with 10 million hits and 110,000 unique visitors.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here