Video: What Can CMOs and CIOs Do to 'Feel the Love?'

Share this content:

Marketers and technologists need to collaborate, now more than ever—especially considering that oft-quoted Gartner stat about CMOs spending more than CIOs by 2017.

Collaboration was the theme of the day at the inaugural Marketing&Tech Partnership Summit held last month in San Jose on June 20. Sponsored by Bizo, the event was all about CMO-CIO connection.

Direct Marketing News spoke with Laura McLellan, VP of research at Gartner; Frannie Danzinger, director of marketplace development at Bizo, Leslie Ament, SVP of research and a principal analyst at Hypatial and Vinny Sosa, director of web intelligence and optimization at Citrix about what CMOs and CIOs need to do to start feeling the love.

Here's what they had to say.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above