Video: DMEF Looks to Sharpen Its Marketing Edge

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Founded nearly 50 years ago, the Direct Marketing Educational Foundation (DMEF) has stayed true to its mission to educate, develop, grow, and employ college students interested in marketing.

Today DMEF has woven that mission into a new name: Marketing EDGE. And with it, a renewed focus on its core goals, as well as a growing concentration in areas
like interactive marketing and analytics.

DMEF President Terri L. Bartlett sat down with Direct Marketing News Editor-in-Chief Ginger Conlon to discuss how the DMEF will maintain its original mission while evolving to keep pace with the changing needs of students and marketers alike.


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