Video: A Chat with 40 Under 40 Honoree Zihla Salinas, CMO, RAPP

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Ginger Conlon sits down with 2012 40 Under 40 winner Zihla Salinas, CMO and chief development officer at RAPP, to talk about her laser-focus on strategy and what marketers can do to avoid getting caught up in all the hype about "shiny objects."

Entries for Direct Marketing News's 2013 40 Under 40 are open now, celebrating the brightest and most ambitious talented professionals in the direct and digital marketing field. Know someone who fits that bill? Get nominating!

This is a 40 Under 40 Profile. Click here to see all profiles as well as previous year's winners.

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