Vertis Survey: No-Call Registry Boon for Mail

Share this content:
A survey gauging public reaction to the Federal Trade Commission's national no-call list found people preferred mail to other direct marketing tactics for a company's products and services.


Released yesterday by Vertis, the Customer Focus survey found 31 percent of respondents chose mail, 24 percent newspaper inserts, 18 percent catalogs and 11 percent newspaper advertisements. Only 10 percent preferred e-mail and 6 percent answered "None of the above."


"It should be reassuring for the direct mail industry to know that consumers indicated they prefer this method of contact to telemarketing and many other alternatives," said Therese Mulvey, vice president of marketing research at Vertis, in a statement.


The Vertis data were pulled from a poll last month of 250 adults over 18-years-old.


Since it opened June 27, the national no-call registry has received more than 30 million consumer registrations. Four out of five were made on the FTC-run site at www.donotcall.gov. The rest were made by telephone.


In this latest survey, 80 percent of the respondents said they were aware of the no-call registry. However, only 30 percent registered their households to prevent telephone sales calls.


That lethargy will not last long, according to the survey results. Sixty-eight percent of those polled said they expect to register with the no-call list in the future.


The no-call list goes live Oct. 1.


Vertis, Baltimore, offers research, media planning and placement, creative, digital media production, circulation products, insert marketing and direct marketing programs.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here