Verizon

Share this content:
Verizon Wireless revenue up
Verizon Wireless revenue up

Formed in 2000 by the merger of Bell Atlantic and GTE, Verizon is a relative babe compared to most other brands in direct marketing.

While its name was created to combine the Latin word for certainty – veritas – and “horizon,” its direct marketing efforts are synonymous with aggressiveness.

Earlier this year, a federal appeals court reportedly denied the company's request to overturn a decision by the Federal Communications Commission regarding its marketing tactics. The decision affected Verizon's practice of calling former customers during a four-day period when they are transferring their services to a new provider and offering incentives to remain with Verizon. More recently, the company has employed events and an advertising blitz to promote the Droid, its new smartphone. Considered the largest marketing campaign that Verizon has ever conducted for the launch of a single device, the effort mocks Apple's popular iPhone device — available solely on competitor AT&T — and the availability of AT&T's 3G service.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above