Verizon Gets Reprieve From Opt-In Rules

Share this content:
Verizon has won a temporary reprieve from a Washington state law requiring common carriers to obtain opt-in permission before sharing consumer data for marketing anything except telecommunications services.

On Feb. 10, U.S. District Judge Barbara J. Rothstein in Seattle ruled to suspend the Washington law, which took effect Jan. 1, because Verizon raised "serious questions" about its constitutionality. The rule remains suspended until the legal battle over the constitutionality issue is resolved.

Federal Communications Commission rules require phone companies to give customers a chance to opt out of having their account information shared. However, the policy proved a quagmire for Qwest Communications, another telephone service provider that generated a storm of controversy in 2001 after it sent customers letters alerting them that their information would be shared if they failed to act.

After consumer complaints in areas served by Qwest drew the attention of state attorneys general and state lawmakers, Qwest backed down last year and switched to an opt-in policy. Verizon also ceased its opt-out policy at the time.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above