Verizon, Equitex Team Up for Hispanic Telemarketing

Share this content:
Verizon teleservices subsidiary Infotel will partner with financial services firm Equitex to telemarket credit cards to Hispanics in the United States, the two companies said yesterday.


Infotel will provide its Spanish-speaking teleservices capabilities, including1,000 seats and 1,300 telephone agents.


The company operates three call centers in the Dominican Republic, with two in the capital city of Santo Domingo and the other in Santiago.


Englewood, CO-based Equitex will provide credit-card products for the marketing effort through its Key Financial System Inc. subsidiary.


In early November, Key Financial picked Hispanic Teleservices Corp. to provide Spanish-language outbound telemarketing on a separate campaign to market credit cards to the Hispanic market.


Further details were not disclosed.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above