VentureDirect takes management of iParenting file

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iParenting.com, a network of more than 40 Web sites devoted to the entire family lifecycle has selected New York-based VentureDirect to manage its new to market postal list.

iParenting Media is a Web site network for women and parents, with content from preconception through the teenage years. Media companies like Newsweek, U.S. News & World Report and The London Times ranked iParenting sites "Best of the Web."

Parents-to-be use the site to research products available on the market today. Unlike other parent lists available the iParenting.com audience is actively researching and looking for products now.

 According to VentureDirect, families with children outspend childless couples 2 to 1.

 These individuals are interested in baby clothes, accessories and supplies, catalogs, daycare, home furnishings, insurance, automotive products, photography magazines, insurance, toys, home and family services, women's offers, educational offers, credit card offers, family vacation offers, books, magazine subscriptions, consumer catalog offers, clothing offers, children's music & movie offers, children's gifts, daycare information, housekeeping, playgroups, and restaurant information, coupons, specialty catalogs and diaper and formula offers.

 The file is available in the following selects: pregnant, baby, toddler, preschool, pre-teenager, teenager, ZIP and state.

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