VentureDirect takes custody of Parenting file

Share this content:

IParenting.com, a network of more than 40 Web sites devoted to the entire family lifecycle, has selected New York-based VentureDirect to manage its new-to-market postal list.

IParenting Media is a network for women and parents, with content from preconception through the teen years. Media companies like Newsweek, U.S. News & World Report and The London Times ranked iParenting sites "Best of the Web."

Parents-to-be use the site to research products on the market. Unlike other parent lists, the iParenting.com audience is actively researching and looking for products now.

According to VentureDirect, families with children outspend childless couples 2 to 1.

The file is available in the following selects: pregnant, baby, toddler, preschool, pre-teenager, teenager, ZIP code and state.

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above