VentureDirect Snares Harris Publications Files

Share this content:
VentureDirect Worldwide announced its appointment yesterday as list manager of 22 consumer publication subscriber files and seven category master files from Harris Publications totaling more than 350,000 names.


The Harris Publishing category master files are new and include subscribers, direct mail purchasers and hobbyists in interest categories including music, crafts/home decor, outdoor sports/recreation, cars/auto racing, health/self-improvement and more. The master files are as follows:


· Harris Publications Ultimate Consumer Master File with 350,000 names.


· Harris Publications Music & Lifestyle Master File with 110,000 names.


· Harris Publications Home & Decorative Master File with 100,000 names.


· Harris Publications Car & Racing Master File with 20,000 names.


· Harris Publications Outdoor Group Master File with 25,000 names.


· Harris Publications Health & Self-Improvement Master File with 17,500 names.


· Harris Publications Urban Master File with 40,000 names.


Harris individual subscriber files include magazine titles in each category that are included in the master files. In the music and lifestyle category they are XXL, Revolver, King, Guitar World and Guitar World Acoustic. In health and self-improvement they are Woman's Own, Celebrity Hairstyles, Exercise & Health, Men's Workout and Small Business Opportunities.


In home decor they are Quilt, Country Almanac, Country Collectibles, Country Decorating Ideas and Victorian Decorating. In the outdoor category they are Tactical Knives, Whitetail Hunting Strategies, Combat Handguns, Guns & Weapons for Law Enforcement and Guns of the Old West. In the cars/racing category they are Drag Racing Action and Mopar Action.


VentureDirect said it plans to maximize list potential by adding consumer data enhancement overlays.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above