VentureDirect Plans BTB Lead Generation Program

Share this content:
VentureDirect Worldwide, New York, is expected to announce today the Oct. 1 start of an online lead generation program designed for business-to-business marketers and publishers.

B2B On Target will deliver targeted sales leads to marketers as well as provide publishers with sales and technology tools to create a new revenue stream and maximize advertising income from their Web sites.

Industry-specific pages with offers will be created for publishers to integrate into their sites, which can include their current advertisers and new advertisers from VentureDirect's client roster.

Costs per lead range from $7.50 to $25.

B2B On Target will serve 12 vertical markets. Initial markets will include accounting, architecture, building and construction, general business, medical and IT professionals.

Publishing partners include Reed Business Information, Oakstone Medical Publishing, CPA Directory, Brainbench,, and Xsorbit.

Targeted prospects select offers they're interested in and request information from each advertiser. Inquirers must complete a detailed reply form and double-confirm their request for information before the lead is sent to the advertiser. Initial advertisers for the Oct. 1 launch include Electronic Merchant, Independent Vending Concepts, Great Gazebo, Micro 2000 Inc., TPS Software and Pro Savvy.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above