VentureDirect Gets Gruner + Jahr USA's Co-Op Programs

Share this content:
VentureDirect Worldwide, New York, announced its appointment yesterday as manager of publisher Gruner + Jahr USA's co-operative direct mail programs, which include a Parents magazine and Child magazine co-op program and a Family Circle magazine co-op program.

The Parents and Child Magazine Co-Op Program reaches 500,000 parents, primarily in their early 30's, with children ages 0-11. The average household income of these parents ranges from $47,000-$55,000 per year and up.

The Family Circle Magazine Co-Op Program consists of 750,000 women with a median age of 48 and a median household income of $49,000.

"We're extremely pleased to be representing these co-op programs," said Richard Baumer, president of VentureDirect. "These respected and well-known publications, and the audiences they cater to are extremely desirable to direct marketers."

Both new-to-market programs were tested in the fall of 2002.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above