VentureDirect Gets Catalog Blow-Ins

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VentureDirect Worldwide's List Services Group, New York, yesterday announced its appointment as manager of three new catalog blow-in programs from The Guidance Channel.


The Guidance Channel properties target professionals specializing in mental health and wellness.


The Childswork/Childsplay catalog blow-in program consists of 2.5 million inserts annually. The catalog features play therapy tools for counselors and therapists working with children. The program is $35/M.


The Bureau for At Risk Youth program consists of 1 million inserts annually. This publisher markets mental-health and guidance products as well as substance-abuse and violence-prevention materials for those working with at-risk youth. The program is $35/M.


Wellness Reproductions and Publishing consists of 1 million inserts annually. The catalog features mental-health resources for caregivers working with adults. The program is $35/M.


VentureDirect suggests these programs for marketers of educational tools, school apparel and supplies, continuing education, conferences and seminars, professional and consumer publications, financial services and credit cards, fundraising, travel and personal health-related offers.


Postal solo direct mail lists are also available for all three programs, as well as a Guidance Channel Master File.


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