VentureDirect Gets Agricultural Media Subscribers

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VentureDirect Worldwide announced its management yesterday of the subscriber files for four publications from Farm Journal Media.

Farm Journal Media is the largest agricultural media company in the United States targeting commercial farm and ranch owners. Aside from magazines, the company produces syndicated television programs, subscription newsletters, Internet properties and live events.

Farm Journal Magazine has 521,300 active subscribers who run commercial farms. Average age on the file is 50, and annual farm incomes are $400,000+.

Dairy Today Magazine has 57,100 active subscribers who operate dairy farms. The average age is 53, and the average farm income is $550,000 annually.

Beef Today Magazine has 247,800 active subscribers who are commercial ranchers. Average subscriber age is 54, and average ranch income is $600,000 yearly.

Top Producer Magazine has 178,000 active subscribers who are among the top large-acreage producers in the agricultural industry. The average age is 53, and average farm income is $670,000 yearly.

Base price on each of these files is $80/M, and files are selectable by recency, gender, income and geography.

In addition, a new-to-market Farm Journal Master File including all four publications is available through VentureDirect. It is selectable by demographic data such as income, age, marital status, children in the home, purchasing habits and additional interests and lifestyle preferences.


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