bets on its experts

Share this content: bets on its experts bets on its experts, Sin City's trip-planning Web site destination, is set to launch a new multichannel campaign this week called “The Vegas Experts.”

The campaign aims to depict employees looking for the best hotels and entertainment in Las Vegas. Three 30-second spots, directed by Vegas-based Stella Productions, debut on television and online this week. In addition, back­stage footage will be posted on the site and artwork inspired by this campaign will be featured in e-mails and search ads. The company invested $20 million in a national cable buy.

“We've done TV for a couple of years and have found that it is a great way to reach a wider audience,” said Bryan Alli­son, VP of marketing for “It reinforces our online message and gives us credibility. It lets people know that is a real brand.”

While they haven't done any exact mea­surements, in the past has seen an increase in traffic around the times that TV ads have run.

The spots feature popular Las Vegas celebrities, as well as performers from many Vegas shows.

Allison said the ads target anyone, from teens to retirees, interested in coming to Vegas. The main site demographic is 35 to 55-year-olds. The call-to-action is to visit the site, where people planning trips can research shows, golf courses, hotels, flights and restaurants, and book them all through one shopping cart.

“There are 130,000 hotel rooms,” Allison said. “It's not just about the Palms and the Hard Rock and the big nightclubs. People of all ages come to Las Vegas.”


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above