Value America Files for Chapter 11

Share this content:
Value America filed for Chapter 11 bankruptcy proceedings Aug. 11 and terminated 185 employees in its retailing operation as a result. The news came in a Value America statement making little mention of anything but their Internet ventures.

The company has discontinued business, but will continue with its e-services development efforts during its reorganization. Visitors to are alerted to the proceedings and instructed that any orders taken on or before Aug. 11 will be fulfilled.

"The decision to shut down our Internet retailing business was difficult," said chairman and CEO Glenda Dorchak in the statement. "Despite tremendous efforts on the part of our employees and the loyalty of our vendors and customers, it has become apparent that the prospect for near-term provinciality of a company engaged exclusively in the retail side of the electronic commerce industry is not assured."

The statement also said the company expects its Internet ventures would emerge alone from the proceedings as "it subjected its e-services business plan to due diligence reviews by potential commercial partners and received favorable feedback."

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above