Valpak Will Serve Offers to Hi-Tech TV Remote

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Evolve Communications and valpak.com have reached a strategic content and marketing alliance involving Evolve's Guide Remote.


The Guide Remote controls 16 electronic devices and offers television listings and other information such as shopping, contests and surveys via its display screen. All content and offers are transmitted between the device and Evolve's Web site at Guideremote.com through the consumer's personal computer.


Users plug the remote into their PC and download the weekly TV listings at Guideremote.com. Banner ads will be downloaded with the listings and appear depending on the show they watch. Evolve hopes to make the process wireless by next year.


Valpak will advertise discount coupon offers on the Guide Remote's screen and on Guideremote.com. The coupons can be redeemed at local retail establishments and entertainment venues. To redeem the coupon at the retailer's site or print it, users plug the remote back into their PC.


Valpak also will advertise and promote the Guide Remote on its site.


Evolve Communications develops, manufactures and markets a family of interactive Guide Remote products in addition to owning and operating the Guide Remote Network, a content, advertising and t-commerce medium developed especially for hand-held devices with screens.


The current number of users for the Guide Remote was unavailable.


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