Valassis Settles FTC Allegation Over FSI Competition

Share this content:
Valassis Communications Inc., Livonia, MI, settled allegations that it engaged in anti-competitive conduct in the freestanding newspaper insert market, the Federal Trade Commission said yesterday.


The commission's complaint claimed Valassis violated Section 5 of the FTC Act prohibiting unfair and deceptive trade practices by inviting its competitor in the FSI market, News America Marketing, to collude with it to fix FSI prices. Valassis revealed the proposal in a July 2004 earnings conference call, the complaint said.


The consent agreement settling the matter prohibits Valassis from price fixing and other anti-competitive practices including colluding with competitors.


Valassis addressed the settlement in an 8K filing with the Securities and Exchange Commission yesterday. It said in part, "Under the terms of the settlement, Valassis did not admit any wrongdoing and is not required to pay any fines or penalties. The allegations were limited to the remarks made on the second quarter earnings conference call and there were no allegations regarding any conduct or effect beyond the remarks themselves. The settlement, upon finalization, relieves Valassis of the substantial expense, time and resources of continuing this proceeding."


The agreement is subject to a 30-day public comment period before it may be finalized.


Kristen Bremner covers list news, insert media, privacy and fundraising for DM News and DMNews.com. To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting www.dmnews.com/newsletters


Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here