Valassis FY 2009 revenue falls 5.8%

Share this content:

Valassis' full-year 2009 revenues dropped 5.8% to $2.2 billion from $2.4 billion the prior year. Fourth-quarter 2009 revenue decreased 3.4% year-over-year to $605 million from $626.3 million.

The company's net earnings for the full year were $66.8 million, compared to a full-year 2008 net loss of $209.7 million. For the fourth quarter, net earnings were $24 million, up from a loss of $222 million during 2008's fourth quarter. During Q4 2008, the company saw a $245.7 million non-cash impairment charge.

Three of the four company business segments saw revenue drops of less than 10%. For full-year 2009, shared mail revenue was $1.3 billion, down 6.7% from 2008. For Q4 2009, the segment's revenue dropped 0.6% to $335.1 million from $337.1 million.

Revenue for neighborhood targeted products, including newspaper inserts, dropped 5.2% for the entire year to $444.7 million. Revenue dropped 8.3% for the fourth quarter to $141.1 million from $153.8 million.

For free-standing inserts, 2009 revenue dropped 2.4% from full-year 2008 to $361.4 million. Fourth-quarter revenue for the segment was $83.2 million, down 9.1% from Q4 2008's $91.5 million.

However, revenue for the company's international, digital media and services segment increased 3.9% year-over-year for Q4 to $45.6 million from $43.9 million. However, for the full year, the segment's revenue was down 7.4% to $159 million.

The earnings report failed to meet Wall Street expectations, according to Reuters, sending shares down 10%.

Last month, Valassis agreed to settle its pending lawsuits against News Corp.-owned News America Marketing. NAM agreed to pay Valassis $500 million as part of the agreement.

Valassis will also bring management of its Valassis Lists products, including its 151 million-universe mailing list, in house this year. ALC will continue to manage the list until March 5.

Sign up to our newsletters

Company of the Week

USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy-to-use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look-alike prospects through digital and traditional channels. We make it easy through simple, self-serve applications and APIs, as well as through full-service programs managed by our Data and Digital experts. 

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above