Using Behavioral Marketing Is Spying on Consumers

Share this content:
Is this really the best we can do? Really? ("Focus on Consumers, Not Their Actions," March 28) Use technology like behavioral marketing and its kin to surreptitiously spy on Internet users (us!) as we travel from Web site to Web site, trying to discern who we are, what we want and when we want it? Who among us wouldn't call the cops in a heartbeat if someone were following us around like this in the real world?


It's just this kind of privacy invasion (justified as "target marketing") that continues to scare the bejeebers out of the public while providing the press with ample grist for the mill. How can we blame them?


Is this the best we can do? I think not.


Steve Morsa, Founder, Match Engine Marketing, Thousand Oaks, CA


stevemorsa@cs.com



close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above