US online ad revenue up 23% in first half of 2011: IAB

Share this content:
U.S. online advertising revenue grew by 23% year-over-year to $14.9 billion in the first half of 2011, according to a report released by the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) on Sept. 28. Second-quarter revenue hit $7.68 billion, a 24% increase compared with the prior year.

Search marketing contributed 49% of the period's overall revenue. That segment generated $7.3 billion in the first six months, a 27% year-over-year increase.

Following search's share, display-related advertising accounted for 37% of total revenue. Revenue from display rose by 27% year-over-year to $5.5 billion. The IAB broke down display revenue into four segments: display/banner ads ($3.4 billion), digital video ($891 million), rich media ($763 million) and sponsorship ($467 million).

Email revenue dropped by 34% year-over-year to $79 million, accounting for 1% of overall revenue in the period.

The IAB found that retail marketers spend the most on online advertising. The sector increased its spending by 20% from 2010 to $3.4 billion. Telecommunications, financial services and automotive marketers trailed retailers at $2.1 billion, $1.9 billion and $1.7 billion, respectively.
Loading links....

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here