U.S. Consumers Uninformed About Internet Privacy, Study Says

Share this content:
A majority of American consumers don't understand Internet privacy policies, according to a study released yesterday by the Annenberg Public Policy Center at the University of Pennsylvania.

Among the respondents, 57 percent thought that the presence of a privacy policy on a Web site meant that it would not share their personal information.

Though 47 percent of respondents said they thought privacy policies were easy to comprehend, 66 percent of those respondents were among the people who mistakenly believed that if a site had a privacy policy it meant that no information was ever shared.

In addition, 64 percent said they had never tried to learn about protecting their privacy on the Web, and 40 percent admitted to knowing "almost nothing" about preventing information from being collected on them.

The bulk of respondents, at 86 percent, agreed that laws to standardize privacy policy formats would help protect personal information. As a result of the survey, Annenberg Public Policy Center recommended that federal legislation be passed to make privacy policies consistent and uniform.

International Communication Research conducted the telephone survey of 1,200 adult Internet users from Feb. 5 to March 21 for Annenberg.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above