U.S. Bancorp Mails Opt-Out Notices

Share this content:
U.S. Bancorp, Minneapolis, yesterday said that by the end of this month it will have mailed opt-out privacy notices to all 6.5 million of its customers. The bank, which was sued by the Minnesota attorney general last year for allegedly disclosing customers' private financial information to third parties for marketing purposes, said it went beyond the requirements of the Gramm-Leach-Bliley Act by giving its customers the opportunity to opt out of having their information shared with affiliate companies for direct marketing purposes. The mailing was required as part of the company's settlement of the lawsuit with the attorney general.

Customers are directed to call a toll-free number to opt out. The privacy notices will be mailed once a year.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above