Update: Guthy-Renker Denies Talks With Thane

Share this content:
MADEIRA, Portugal -- Guthy-Renker Corp., a DRTV firm with $300 million in sales last year, denied a report on yesterday's DM News Web site that it was in talks with Thane International Corp., a $100-million DRTV company based in La Quinta, CA, about acquiring Guthy-Renker. Thane has a multi-million dollar capital base, having recently received a significant investment from H.I.G., a private investment firm in Miami.

Thane is seeking acquisitions to grow its possible market capitalization to the $500 million range. Once at that range the company would commence an initial public offering of stock.

In issuing the denial, Guthy-Renker said it bought out minority shareholder News Corp., which had acquired part of the company in its acquisition of New World Communications Inc., more than two years ago. Guthy-Renker and News Corp. had negotiated an increased investment from News Corp. last year, but the two companies failed to reach an agreement.

A source close to Guthy-Renker, speaking on the condition of anonymity at the Electronic Retailing Association's annual European conference here, said the company sold off its non-core assets to focus on its profitable continuity businesses, including the infomercial-driven ProActiv Solution and Principal Secret personal care products.

Thane has boasted top-selling DRTV products, including California Beauty, personal care products, Orbitrek, an elliptical exercise device, and BioSlim dietary supplements.

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above