UPDATE: FTC Requires Truth in Online Advertising

Share this content:
Internet advertisers are subject to the same trade regulations and laws that apply to traditional advertisers, the Federal Trade Commission said last week. According to the commission's report called "Dot-Com Disclosures: Information about Online Advertising," the basic principles of lawful advertisements are that ads must be truthful, fair and not misleading and companies must have evidence to back their assertions. Last month, the FTC required three "medical" Web sites to repay consumers who had purchased products that were advertised as cures for everything from cancer to AIDS.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above