Univision Debuts Home-Buying Online Channel for Hispanic Community

Share this content:
Univision Online Inc., the online subsidiary of Univision Communications Inc., a Spanish-language entertainment network, yesterday debuted a Web site designed to assist Hispanic consumers with home buying.


The channel, labeled Casa, can be found at http://casa.univision.com. The site was developed in conjunction with Countrywide Home Loans Inc., a mortgage and insurance provider, and Fannie Mae, a home mortgage financer.


The Casa channel provides consumers with information about the mortgage process, when and how to refinance a mortgage, an overview of home improvement projects and financing, a glossary of mortgage-related terms and Fannie Mae's True Cost Calculator.


The True Cost Calculator helps consumers figure the costs of obtaining a mortgage, insurance, appraisal fees, title insurance fees and other settlement charges. Countrywide Home Loans provides consumers with the ability to apply for a loan on the channel.


The site also offers consumers advice on home decoration, gardening, home remodeling and repairs.


Univision.com consists of four components: a news channel, an entertainment and sports section, a branded shopping channel and an Internet service provider network.
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above