Universal Music Group Offers Pay-per-song Technology

Share this content:
Universal Music Group has been aggressively marketing its pay-per-song music download technology as it awaits further court rulings on Napster, an Internet company that allowed visitors to download songs for free.

UMG, New York, announced last week that it has signed multiple agreements with music e-tail firms that will result in at least 60 songs from the record label's catalog being offered at 15 Web sites. Some of these sites include Rollingstone.com, Excite@Home, Lycos Music and BestBuy.com.

The deals were made possible after UMG and a number of technology firms created an Internet software called bluematter, which makes the downloads possible. The technology firms are InterTrust Technologies Corp., Magex Limited and RealNetworks Inc. Financial terms of the software agreements were not disclosed.

Pricing for downloads may vary at each Web site. However, Excite@Home will offer a channel for UMG artists that will cost $1.99 per song. Excite@Home subscribers will be offered a free $4 trial to be used on UMG products.

Bluematter allows viewers to send song samples to a friend, who then can purchase the full track. A song purchase also will include biographies and photographs of the artist, as well as lyrics and credits to the title. Bluematter will be used to market nearly every musical genre, according to UMG.

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above