UNICEF's innovative marketing programs honored

Share this content:
I enjoyed my lunch today at the Nokia Theater at the opening day kick-off of Advertising Week, hosted by the Advertising Club. The U.S. Fund for UNICEF was honored for its innovative marketing programs including the Tap Project and Pampers' "One Pack = One Vaccine" cause marketing.

The Tap Project was especially interesting, with David Droga, creative chairman and founder of Droga5 turning tap water into its own brand. It sounded like a truly integrated program that used viral marketing, PR, online, print media and TV -- as well as partnerships with restaurants around the country -- to bring attention to the fact that thousands of children die every day around the world from water-borne diseases. And Melissa Vasilev, assistant brand manager, Pampers NA Initiatives, at Procter & Gamble talked about the Pampers cause marketing campaign, which resulted in donations of more than 45 million vaccines, used paid search, print, digital and in-store marketing to get its point across.

These two overarching campaigns clearly take nonprofit and cause-related marketing to an entirely new level -- something I hope we'll continue to see more of in the future.

DMNotes is DMN's around-the-clock blog. Yes, a blog in 2016.

Bookmark this section and follow our RSS Feed here

close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above