Unica Names Quaero Certified Solutions Provider

Share this content:
Unica Corp., a provider of analytical customer relationship management and marketing automation solutions, yesterday named Quaero LLC a certified solutions provider of Unica's cross-channel marketing suite, Affinium.

As a result of in-depth training of employees, Quaero, Charlotte, NC, has the capability to integrate Unica's Affinium software into joint customers' information technology infrastructures and to provide additional support and services around these implementations, such as building data marts and providing marketing consulting. Quaero plans to train additional consultants on the Affinium suite.

Quaero and Unica, Lincoln, MA, share similar industry experience. Joint customers and prospects in the financial services, telecommunications, healthcare and retail industries will be the primary users of the marketing automation and analytical CRM expertise that the alliance provides.


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above