UK Execs Form Catalog, Home Shopping Trade Group

Share this content:
A group of senior players in the United Kingdom's catalog and home shopping sector formed a trade group yesterday called The Catalogue Exchange.

"The interests of catalog and multichannel businesses are not represented elsewhere. If through this initiative we can all pull together, along with the key suppliers who have pledged their support, we will be able to help all member businesses achieve greater profitability," founder/board member Nigel Swabey said in a statement.

Swabey is chairman of DMer First Resources, which operates 12 catalogs in the UK.

In addition to professional advice and chat rooms, the exchange offers members the option to provide full details of their customer lists and insert opportunities that they are willing to exchange with others. The group expects this option to attract more businesses to the exchange and help all members develop more cost-effective customer recruitment programs.

Through its Web site,, members also may access a database of white papers and how-to articles, a supplier database and discounts on various products and services. As the membership expands, Swabey aims to have The Catalogue Exchange serve as a lobbying group as well.

Daily management of the association will be handled by Jane Revell-Higgins of CatEx Management Ltd., Ilfracombe, North Devon.

There are three levels of membership: Platinum membership costs $4,750 plus VAT annually and is limited to one per catalog category; gold will run $2,750 plus VAT annually; silver costs $950 plus VAT.

Chantal Todé covers catalog and retail news and BTB marketing for DM News and DM To keep up with the latest developments in these areas, subscribe to our daily and weekly e-mail newsletters by visiting


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above