UK-based agency Steak opens office in Big Apple

Share this content:
UK-based agency Steak opens office in Big Apple
UK-based agency Steak opens office in Big Apple

Steak, a UK-based digital marketing agency, has launched its first US-based office in New York.

The US market is large with a very developed interactive side, so the potential is very attractive to Steak, said Chrysi Philalithes, launch managing director for Steak NY. Philalithes previously worked at MIVA as VP of global marketing and communications.

Steak NY's first clients are French Connection, a fashion brand; FunkySexyCool, a global mobile-based community; and Myla, a luxury lingerie, body product and sex toy company. Steak will be working with FunkySexyCool on a mobile search campaign, Philalithes said. “It's one of their key drivers for acquisition,” she said.

Since Steak first launched in London in 2005, the agency has grown “phenomenally,” Philalithes said. “It has billings in 2007 of approximately $50 million,” she said.  

Steak received venture capitalist funding last year from Beringea, an international private equity and investment banking firm, to expand into the US and Australian markets. The agency's new Melbourne office is set to launch at the beginning of April, Philalithes said.

Oliver Bishop, Steak's CEO, has relocated from the London to New York for the launch.

Noah Elkin, formerly of the digital marketing company iCrossing, has joined Steak NY as VP of corporate strategy and Rick Dalton will be Steak NY's director of paid search. Dalton previously worked at Didit, a search marketing firm.

In addition to search engine marketing, Steak provides mobile search, online reputation management, affiliate marketing, digital creative, and digital media planning and buying. “We describe ourselves as a search-led digital agency,” Philalithes said.  

“We firmly believe that there is an art as well as a science to search,” Philalithes said. “All forms of marketing communications — whether online or offline — should have at their foundation an understanding of what people are searching for and why they're searching for it.”


Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above