Tyee Produces Gazoontite.com Spot
The 28-minute program begins airing this month on national and local cable channels. It will focus on how consumers can improve indoor air quality by reducing allergens. The program highlights hypoallergenic bedding and mattresses and pillow encasements designed as a solution for dust mites. The program also features testimonials from consumers who breathe easier after buying products from gazoontite's Web site, retail stores and catalog.
This is the second long-form advertisement Tyee has produced for an Internet-related product. The company's first spot was for Excite@home.