TVN Channel Targets U.S. Hispanic Market

Share this content:
TVN Direct yesterday introduced a direct response channel targeted at the Spanish-speaking sector of the U.S. Hispanic market.


The 24-hour channel, called TVN Directo, will consist of long-form and short-form advertising.


Jim Riley, senior vice president of sales and business development at TVN Direct, said the company was responding to a heavy demand for a vehicle to reach Spanish speakers in the United States.


TVN Direct, a subsidiary of TVN Entertainment, has formed an agreement with 10 U.S.-based advertisers. It also will promote the channel to advertisers in Mexico, the Caribbean and Spain, Riley said.


The American companies set to use long-form advertising on TVN Directo include Remote Response, Hello Courses, Tele Media and Igia Products, he said.


Additionally, Riley said TVN Direct, Burbank, CA, has partnered with two cable operators -- AT&T and Charter Communications -- and is in negotiations with other cable providers.


close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Brightcove is the world's leading video platform. The most innovative and respected brands confidently rely on Brightcove to solve their most demanding communication challenges because of the unmatched performance and flexibility of our platform, our global scale and reliability, and our award-winning service. With thousands of customers and an industry-leading suite of cloud video products, Brightcove enables customers to drive compelling business results.

Find out more here »

Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here

Relive the 2017 Marketing Hall of Femme

Click the image above