Tupperware Plans Infomercial Campaign to Boost Distribution

Share this content:
Tupperware, Orlando, FL, , is in the planning stages of a DRTV campaign, sources familiar with its infomercial say. Although the company would not comment, the campaign is expected to launch by fall and would offer a new product line.


The American icon of network marketing does not retail products, but instead relies on live demonstrations to sell and illustrate their use. Nonetheless, limited access to its products is hurting sales.


"The company is aiming to improve access to its products," said Mike Grant, a household products analyst with J.P. Morgan & Co., New York. "Sales are flagging because they can't get their product into the hands of customers."


While Grant was unaware of the plan for a DRTV campaign, he said it would be an interesting avenue for the company to pursue. "They would have to walk a really tight rope to be able to enhance consumer access to their product line without infuriating their direct sales force."
Loading links....
close

Next Article in Marketing Strategy

Sign up to our newsletters

Company of the Week

Since 1985, Melissa Data has helped thousands of companies clean, correct and complete contact data to better target and communicate with their customers. We offer a full spectrum of data quality solutions, including global address, phone, email, and name validation, identify verification - available for batch or real-time processes, in the Cloud or on-premise. Our service bureau provides dedupe, email/phone append and geographic/demographic append services for better targeting and insight. For direct mailers, Melissa Data offers easy-to-use address management/postal software, list hygiene services and 100s of specialty mailing lists - all with competitive pricing and excellent customer service.

Find out more here »

DMN's Career Center

Check out hundreds of exciting professional opportunities available on DMN's Career Center.  
Explore careers in digital marketing, sales, eCommerce, marketing communications, IT, data strategies, and much more. And don't forget to update your resume so employers can contact you privately about job opportunities.

>>Click Here